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BALMSHELL’s high-end conditioning formula contains lanolin oil, jojoba oil and no artificial preservatives. Perfume-free, BALMSHELL is slightly flavored with a hint of natural fruity vanilla. This unique formula creates a smooth high gloss finish to enhance and give the appearance of full supple lips.
Each shade is packaged in a unique tube that contains a floating illustration. Each illustration has a cute story line that can relate to every woman. When you are finished with the gloss you can unscrew the illustration and attach it to a complimentary keychain component allowing you to keep the artwork.
HAIR-APY
This is the story of the idea that a woman’s hair stylist is her therapist. It starts with a woman who has roots and is looking and feeling dull. Then the dream team that consists of a hairstylist, a colourist and a make up artist slides over her “before look” to reveal the “after look” at the salon. Her hair is done and she is glowing from ear to ear, looking and feeling incredible. True BALMSHELL therapy!
SHOPAHOLIC
This is the story of a woman who has an addiction to shopping. She slides into a boutique just to pick up a few small things. When she slides out of the store, the doorman is carrying all of her parcels.
YOU GIVE ME FEVER
This is the story of lust at first sight. It is a close up of a woman at a bar. In the background there is a guy who is winking at her. When the lip-gloss is tilted, her cheeks and the hearts beside her head fill with pink as she blushes and flirts back.
YUMMY MUMMY
This is the story of the BALMSHELL mummy. As she strolls past the shrub in the park she catches the eye of many admirers at the café. It is then revealed that she is indeed a “Yummy Mummy.”
SHOE FETISH
This is the story of a woman with a shoe obsession. Her closet is filled with shoes, leaving only a small section for her clothes. As she slides back and forth trying to decide what shoes to wear, her equally shoe-obsessed companion, Jimmy Chew Chew (her miniature terrier), is chewing on one of her stilettos.
WEEKEND IN THE HAMPTONS
This is the story of a typical summer weekend for a BALMSHELL living in New York City. Two women in their business suits slide behind a sign that has an arrow pointing west saying, “The City” and another arrow pointing east saying “The Beach.” When they slide out from behind the sign, they are on a beach in their bikinis.
CURSE OF THE PURSE
This is the story of an epidemic affecting Balmshell's all over the world. The curse that purses have on women. In this illustration a woman who appears to be lustfully drawn to the man of her dreams, actually passes right by him and goes to a store window. In the window is not the man but the purse of her dreams.
DARLING, YOU LOOK FABULOUS
This is the story of how a BALMSHELL prepares for a night out on the town. The illustration starts out with a woman who is standing wrapped in her favorite plush terry cloth towel. She then slides behind a changing screen and when she comes out, she is dressed and ready. She looks into the mirror and thinks to herself, “Darling…you look fabulous!”
AH.....THE CLASSIC
This is a story of the little black dress. An essential part of any woman’s wardrobe. In this illustration, a woman is admiring herself in a mirror while she is wearing the classic black dress. She looks stunningly beautiful. When it is turned upside down, the barrel fills with silver sparkles, highlighting her classic look.
SLEEP IN BEAUTY
This is the story of a BALMSHELL’s beauty sleep. As the scene turns from night to day this BALMSHELL’s rest continues.
* Non-sticky and sheer, varies in sparkle and shimmer


