Alexandra De Montfort first made her name in beauty working for cult brand Pout. After years of allowing the seeds of her imagination take root, Rouge Bunny Rouge made its first debut in 2006 and instantly began to charm all those who came across it. We are absolutely delighted to be able to offer you exclusive access to this enchanting brand which we know will grow to become a staple must have all over the world.
My inspiration behind Rouge Bunny Rouge was to create something to refine and embellish that which is best in you, then present it to the world.
I chose to launch RBR in Russia originally as traditionally Russian women pay a tremendous amount of attention to looking good at all times. It seemed like a natural fit for a new beauty brand to launch in Moscow. Our task was to first amaze, then please - like a wild animal emerging from the forest that allows its silky coat to be caressed. We believe that effect was exactly right in this respect.
The products I am most proud of in the range are ones we are currently in the process of developing, but from what is already available it would have to be Aqua Primer and Kiss Elixir lip balm (launching in 2010) - absolute necessities.
I created RBR for women who understand the lure and seductive power of beauty and who regard the hectic pace of modern life with a calm indifference.
Our best selling products depend on the country, it swings between Luminous Skin Wand and Big Lash Mascara. In the UK it is our gorgeous, buttery eye shadows.
The person who personifies beauty for me is someone with charm and wit - a bon vivant.
The five things I do every day are love my family, brush my teeth, find something creatively inspirational to talk about with my colleagues, ‘procrastinate’ for at least an hour & read.
My ideal day off would consist of gardening, cooking, and reading.
My three key beauty tips are sleep; be in love; and stay out of the sun.
Apart from make-up, my beauty obsession is fine fragrance - life’s physically portable memories - sensuality and intelligence in the beauty business.
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